This one-page financial business plan highlights key metrics in a clear and concise format enabling leadership to quickly grasp the market fundamentals. After sitting through numerous agonizing product reviews filled with pages of lacking, unnecessary and differing content, it was apparent a new approach was needed. Executives often only have minutes to review a business case and approve quote submission and capital investment. Hence it is desired to have key financial metrics in a clear and concise one-page financial business plan for efficient decision making. Should questions arise, details in back up can always be reviewed.