Acting with integrity and authenticity in business are the character traits of a great leader. Both are essential to building strong, trusting relationships that last. Who is the leader that made the most positive impact in your life and did Integrity and authenticity exude from them? The embodiment of integrity—truthfulness and strong moral principles—form the foundation of leadership. People are drawn to leaders who are trustworthy because they are reliable, their words are confirmed in action, their motives are transparent, and words will be held in confidence when requested.